
Precision Woven
Fine, uniform pattern clarity with a clean edge.
This playful design features a series of rounded, organic silhouettes layered vertically, evoking the gentle rhythm of stacked stones or abstracted floral forms. The composition balances asymmetry with harmony, as each curved element nestles into the next, creating a sense of upward movement and natural growth. The uppermost form suggests a budding petal or cloud, lending the design a whimsical, dreamlike quality rooted in modernist abstraction.
In interior spaces, this rug becomes a sculptural statement piece that softens geometric furniture and architectural lines. Its bold yet approachable aesthetic suits contemporary living rooms, creative studios, or children's spaces seeking sophistication without severity. The layered forms invite the eye to travel, adding visual interest while maintaining a serene, grounded presence.
Soft forms in gentle ascent
Fine machine-woven detail in ready-to-order room sizes.

Fine, uniform pattern clarity with a clean edge.

Curated room dimensions from 3’×5’ up to 10’×14’.

Woven in pure silk, wool, and natural fibres.

Powered looms translate intricate contemporary and classical motifs into a consistent weave across standard room dimensions.
Pure silk designs offer an exceptionally smooth touch, while wool weaves bring cushioned everyday warmth.
Select the exact proportion your room layout calls for without waiting on a one-off antique hunt.
Built for living rooms and bedrooms with straightforward, fibre-appropriate care.
Rug Comparison Guide | ![]() Hand KnottedCrafted knot by knot. Made for generations. Persian · Modern · Tribal | ![]() Machine MadeFine detail. A beautifully consistent finish. Bespoke collection | ![]() Hand TuftedYour shape, your palette, your feel. Custom rugs This rug’s construction |
|---|---|---|---|
| Manufacturing method | Individually hand tied Each knot is tied onto a woven foundation. | Precision machine woven A powered loom creates a fine, uniform weave. | Tufted by hand Yarn is inserted into a canvas, then backed and finished. |
| Feel | Naturally soft Varies with fibre, knot quality and pile height. | Soft to exceptionally soft Extremely soft in pure silk; soft in wool. Other fibres vary. | Customisable Adjust pile height and density for a plush or firmer feel. |
| Perfect for | Across the home Durable wool for busy rooms; silk-rich pieces for quieter spaces. | Comfort & decorative detail Living rooms and bedrooms. Choose the fibre for your foot traffic. | Across the home, tailored to you Specify wool for everyday use or silk accents for gentler spaces. |
| Lifespan | Can last 100+ years* Heirloom potential with appropriate care and repair. | Around 10 years* An indicative lifespan with suitable use and care. | Up to 20 years* With proper care of the pile and backing. |
| Materials | Natural wool & silk The balance of wool and silk varies by rug. | Varies by design Wool, bamboo silk and other options. Check the listed material. | Wool & bamboo silk Choose your material and blend to suit the brief. |
| Care | Vacuum gently Rotate periodically. Specialist cleaning for silk and deep cleans. | Follow the fibre Gentle vacuuming. Silk and bamboo silk need particular spill care. | Protect the backing Gentle vacuuming; avoid soaking. Use a specialist for deep cleaning. |
| Customisation | Choose your piece Find the right size, pattern and palette in the collection. | Choose your size Available dimensions vary by design. | Fully made for you Shape, size, palette, material, pile height and density. |
| Explore | Hand knottedExplore hand knotted rugs | BespokeExplore bespoke rugs | CustomCreate your custom rug |
*Lifespans are indicative, with suitable use and care. Fibre, construction, backing and foot traffic affect longevity. Silk and bamboo silk need more delicate care than wool. Construction images are illustrative.
Bloom Stack
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