
Built for High Traffic
Hand-spun mountain wool thrives in busy rooms.
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The Hamadan weaving district of western Iran encompasses hundreds of villages producing some of the most characterful tribal and semi-tribal rugs in the Persian canon — pieces distinguished by robust wool quality, saturated natural dyes, and an unmediated geometric directness that sets them apart from the courtly refinement of Kashan or Isfahan.
This example presents a classic single-medallion composition on a deep madder red field: a stepped, latch-hooked octagonal medallion in burnt orange and midnight navy anchors the centre, its vertical axis extended by pointed pendants that reach toward angular corner spandrels filled with stylised floral and vine motifs in steel blue and ivory.
The surrounding field is populated with tribal arabesques and subsidiary rosette clusters, lending the composition a controlled density characteristic of village Hamadan work. The border treatment follows a traditional multi-band structure with a dominant guard stripe carrying repeating rosette medallions in contrasting navy and ivory, reinforcing the geometric rigour of the overall composition. The palette — built from madder, indigo, and orange — carries the warm, earthy authority of naturally dyed wool, and the piece sits with the quiet confidence of a work made for use as much as for admiration.
Stepped geometric medallion with latch-hook edges, stylized Herati-influenced floral rosettes, angular vine scrolls, tribal boteh-like subsidiary motifs, and reciprocating rosette border repeat
One-of-one hand-knotted weaves steeped in nomadic heritage.

Hand-spun mountain wool thrives in busy rooms.

Organic root and mineral dyes age with grace.

Woven from memory, so every rug is one of a kind.

Originally woven to endure mountain migrations, genuine tribal rugs are among the most resilient, low-maintenance pieces you can place on a floor.
Geometric medallions and rich abrash naturally disguise footprints, pet hair, and daily wear between cleanings.
Reinforced wool selvedges and hand-knotted foundations lie flat and hold firm for 50 to 100+ years.
Dense, springy mountain wool insulates cool tile or stone floors and absorbs ambient room noise.
Rug Comparison Guide | ![]() Hand KnottedCrafted knot by knot. Made for generations. Persian · Modern · Tribal This rug’s construction | ![]() Machine MadeFine detail. A beautifully consistent finish. Bespoke collection | ![]() Hand TuftedYour shape, your palette, your feel. Custom rugs |
|---|---|---|---|
| Manufacturing method | Individually hand tied Each knot is tied onto a woven foundation. | Precision machine woven A powered loom creates a fine, uniform weave. | Tufted by hand Yarn is inserted into a canvas, then backed and finished. |
| Feel | Naturally soft Varies with fibre, knot quality and pile height. | Soft to exceptionally soft Extremely soft in pure silk; soft in wool. Other fibres vary. | Customisable Adjust pile height and density for a plush or firmer feel. |
| Perfect for | Across the home Durable wool for busy rooms; silk-rich pieces for quieter spaces. | Comfort & decorative detail Living rooms and bedrooms. Choose the fibre for your foot traffic. | Across the home, tailored to you Specify wool for everyday use or silk accents for gentler spaces. |
| Lifespan | Can last 100+ years* Heirloom potential with appropriate care and repair. | Around 10 years* An indicative lifespan with suitable use and care. | Up to 20 years* With proper care of the pile and backing. |
| Materials | Natural wool & silk The balance of wool and silk varies by rug. | Varies by design Wool, bamboo silk and other options. Check the listed material. | Wool & bamboo silk Choose your material and blend to suit the brief. |
| Care | Vacuum gently Rotate periodically. Specialist cleaning for silk and deep cleans. | Follow the fibre Gentle vacuuming. Silk and bamboo silk need particular spill care. | Protect the backing Gentle vacuuming; avoid soaking. Use a specialist for deep cleaning. |
| Customisation | Choose your piece Find the right size, pattern and palette in the collection. | Choose your size Available dimensions vary by design. | Fully made for you Shape, size, palette, material, pile height and density. |
| Explore | Hand knottedExplore hand knotted rugs | BespokeExplore bespoke rugs | CustomCreate your custom rug |
*Lifespans are indicative, with suitable use and care. Fibre, construction, backing and foot traffic affect longevity. Silk and bamboo silk need more delicate care than wool. Construction images are illustrative.
Hamadan Medallion Red
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