
Built for High Traffic
Hand-spun mountain wool thrives in busy rooms.
The Luri tribes of the Zagros Mountains in southwestern Iran have produced some of the most viscerally expressive hand-knotted weavings in the Persian canon — their work distinguished by an uninhibited use of saturated color, bold geometric draftsmanship, and a vital spontaneity that formal court traditions could never replicate.
This piece presents a commanding stepped hexagonal medallion built in successive layers of midnight navy, near-black brown, and teal, anchored at its heart by a cream diamond reserve populated with crimson rosettes — the whole medallion floating on a field of high-keyed crimson that resonates with the intensity characteristic of Luri natural dye practice.
Scattered across the open ground below the medallion are individualistic botanical sprays — long-stemmed tulips and stylized rosette heads rendered in cobalt, saffron, and teal — interspersed with small tribal animal and geometric filler motifs that speak to the weaver's narrative instinct rather than any formal cartoon. A secondary elongated navy pendant descends from the medallion toward the lower field, anchoring the composition vertically, while the ivory border is structured with reciprocal vine and stylized leaf elements held between dark guard stripes with a row of small geometric flowers along the inner guard. The rug carries the raw magnetic authority of genuine tribal weaving — suited to a space that can absorb a piece of real cultural weight.
Stepped hexagonal medallion with latch-hook extensions, stylized tulip and rosette botanical sprays on long stems, geometric diamond pendant, small bird and animal figures, reciprocal vine and leaf border cartouches, tribal geometric filler symbols
One-of-one hand-knotted weaves steeped in nomadic heritage.

Hand-spun mountain wool thrives in busy rooms.

Organic root and mineral dyes age with grace.

Woven from memory, so every rug is one of a kind.

Originally woven to endure mountain migrations, genuine tribal rugs are among the most resilient, low-maintenance pieces you can place on a floor.
Geometric medallions and rich abrash naturally disguise footprints, pet hair, and daily wear between cleanings.
Reinforced wool selvedges and hand-knotted foundations lie flat and hold firm for 50 to 100+ years.
Dense, springy mountain wool insulates cool tile or stone floors and absorbs ambient room noise.
Rug Comparison Guide | ![]() Hand KnottedCrafted knot by knot. Made for generations. Persian · Modern · Tribal This rug’s construction | ![]() Machine MadeFine detail. A beautifully consistent finish. Bespoke collection | ![]() Hand TuftedYour shape, your palette, your feel. Custom rugs |
|---|---|---|---|
| Manufacturing method | Individually hand tied Each knot is tied onto a woven foundation. | Precision machine woven A powered loom creates a fine, uniform weave. | Tufted by hand Yarn is inserted into a canvas, then backed and finished. |
| Feel | Naturally soft Varies with fibre, knot quality and pile height. | Soft to exceptionally soft Extremely soft in pure silk; soft in wool. Other fibres vary. | Customisable Adjust pile height and density for a plush or firmer feel. |
| Perfect for | Across the home Durable wool for busy rooms; silk-rich pieces for quieter spaces. | Comfort & decorative detail Living rooms and bedrooms. Choose the fibre for your foot traffic. | Across the home, tailored to you Specify wool for everyday use or silk accents for gentler spaces. |
| Lifespan | Can last 100+ years* Heirloom potential with appropriate care and repair. | Around 10 years* An indicative lifespan with suitable use and care. | Up to 20 years* With proper care of the pile and backing. |
| Materials | Natural wool & silk The balance of wool and silk varies by rug. | Varies by design Wool, bamboo silk and other options. Check the listed material. | Wool & bamboo silk Choose your material and blend to suit the brief. |
| Care | Vacuum gently Rotate periodically. Specialist cleaning for silk and deep cleans. | Follow the fibre Gentle vacuuming. Silk and bamboo silk need particular spill care. | Protect the backing Gentle vacuuming; avoid soaking. Use a specialist for deep cleaning. |
| Customisation | Choose your piece Find the right size, pattern and palette in the collection. | Choose your size Available dimensions vary by design. | Fully made for you Shape, size, palette, material, pile height and density. |
| Explore | Hand knottedExplore hand knotted rugs | BespokeExplore bespoke rugs | CustomCreate your custom rug |
*Lifespans are indicative, with suitable use and care. Fibre, construction, backing and foot traffic affect longevity. Silk and bamboo silk need more delicate care than wool. Construction images are illustrative.
Luri Tribal Medallion Crimson
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