
Built for High Traffic
Hand-spun mountain wool thrives in busy rooms.
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The Heriz-Serapi weaving district of northwest Iran — specifically the earlier, more finely knotted Serapi production from the late Qajar period — represents one of the most architecturally commanding traditions in the Oriental carpet canon, prized for its bold geometric draftsmanship, open fields, and palette drawn from natural dyes of extraordinary warmth and depth.
This piece presents a vertically oriented composition of three stacked, serrated medallions rendered in ivory and terracotta against an expansive, unfussy khaki-brown field — a layout characteristic of classical Serapi work, where negative space is wielded as deliberately as the ornament itself; the medallions are articulated with stepped angular lobes, stylized palmette cores, and connecting latch-hook vine elements in muted olive and burgundy, while the wide ivory main border carries a procession of reciprocal stepped diamonds and small geometric rosettes, anchored at the corners with bracket motifs that lock the composition with satisfying structural logic.
The overall palette — warm earth brown, aged ivory, burnt terracotta, and subdued olive — reads as tonally cohesive and timelessly restrained, the mark of a weaving culture that understood colour harmony through accumulation of natural materials rather than decorative imposition. This is a rug of quiet authority, one that grounds a room through geometry and warmth rather than spectacle, and will age with the assured character of a piece rooted in one of weaving history's most enduring regional schools.
Stepped and serrated diamond medallions with stylized palmette and leaf infill, angular hooked vine connectors, border featuring reciprocal stepped diamonds, small geometric rosettes, and latch-hook corner brackets
One-of-one hand-knotted weaves steeped in nomadic heritage.

Hand-spun mountain wool thrives in busy rooms.

Organic root and mineral dyes age with grace.

Woven from memory, so every rug is one of a kind.

Originally woven to endure mountain migrations, genuine tribal rugs are among the most resilient, low-maintenance pieces you can place on a floor.
Geometric medallions and rich abrash naturally disguise footprints, pet hair, and daily wear between cleanings.
Reinforced wool selvedges and hand-knotted foundations lie flat and hold firm for 50 to 100+ years.
Dense, springy mountain wool insulates cool tile or stone floors and absorbs ambient room noise.
Rug Comparison Guide | ![]() Hand KnottedCrafted knot by knot. Made for generations. Persian · Modern · Tribal This rug’s construction | ![]() Machine MadeFine detail. A beautifully consistent finish. Bespoke collection | ![]() Hand TuftedYour shape, your palette, your feel. Custom rugs |
|---|---|---|---|
| Manufacturing method | Individually hand tied Each knot is tied onto a woven foundation. | Precision machine woven A powered loom creates a fine, uniform weave. | Tufted by hand Yarn is inserted into a canvas, then backed and finished. |
| Feel | Naturally soft Varies with fibre, knot quality and pile height. | Soft to exceptionally soft Extremely soft in pure silk; soft in wool. Other fibres vary. | Customisable Adjust pile height and density for a plush or firmer feel. |
| Perfect for | Across the home Durable wool for busy rooms; silk-rich pieces for quieter spaces. | Comfort & decorative detail Living rooms and bedrooms. Choose the fibre for your foot traffic. | Across the home, tailored to you Specify wool for everyday use or silk accents for gentler spaces. |
| Lifespan | Can last 100+ years* Heirloom potential with appropriate care and repair. | Around 10 years* An indicative lifespan with suitable use and care. | Up to 20 years* With proper care of the pile and backing. |
| Materials | Natural wool & silk The balance of wool and silk varies by rug. | Varies by design Wool, bamboo silk and other options. Check the listed material. | Wool & bamboo silk Choose your material and blend to suit the brief. |
| Care | Vacuum gently Rotate periodically. Specialist cleaning for silk and deep cleans. | Follow the fibre Gentle vacuuming. Silk and bamboo silk need particular spill care. | Protect the backing Gentle vacuuming; avoid soaking. Use a specialist for deep cleaning. |
| Customisation | Choose your piece Find the right size, pattern and palette in the collection. | Choose your size Available dimensions vary by design. | Fully made for you Shape, size, palette, material, pile height and density. |
| Explore | Hand knottedExplore hand knotted rugs | BespokeExplore bespoke rugs | CustomCreate your custom rug |
*Lifespans are indicative, with suitable use and care. Fibre, construction, backing and foot traffic affect longevity. Silk and bamboo silk need more delicate care than wool. Construction images are illustrative.
Serapi Medallion Khaki
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