
Heirloom Hand-Knotting
Tied knot by knot in Iran to last for generations.
Moud, nestled in the Khorasan Province of northeastern Iran, produces rugs of exceptional fineness celebrated for their silky wool pile, jewel-toned palettes, and the signature Mahi — the herati fish-in-diamond lattice — that defines the region's most coveted classical tradition.
This large-format piece presents a finely resolved central medallion in ivory and saffron, its lobed form radiating arabesque pendants into a dense navy field blanketed with the characteristic Mahi all-over repeat rendered in sky blue, coral, gold, and rose against the deep indigo ground — a chromatic tension that gives the field an almost luminous depth.
The composition is contained by a structured multi-border system: a narrow reciprocal guard stripe yields to a broad ivory main border populated with alternating rosette clusters and floral cartouches, which in turn gives way to a wide crimson outer border carrying bold palmette medallions separated by sinuous vine scrollwork, the whole perimeter conveying a controlled architectural grandeur. The wool exhibits the characteristic Moud sheen — slightly lustrous, finely clipped — and the drawing of the Mahi lattice is crisp and consistent, indicative of a skilled workshop rather than village production. A piece of this scale and palette carries the gravitas of a formal reception room yet rewards close inspection with the intimacy of its intricate repeat — scholarly, self-assured, and built to deepen in character across generations.
Hand-knotted in Iran with pure highland wool and mulberry silk.

Tied knot by knot in Iran to last for generations.

Lanolin-rich wool repels everyday spills and wear.

Highland wool paired with luminous mulberry silk.

Individually sourced from master looms in Tabriz, Isfahan, Kashan, Qum, and Nain—never machine-made or chemically coated.
Pure cotton or silk foundations breathe naturally on timber and marble floors without trapping humidity.
Combed highland wool resists shedding and grows softer and more lustrous with every decade of use.
Months of hand-knotting ensure no two pieces share the exact same tension, border cadence, or abrash depth.
Rug Comparison Guide | ![]() Hand KnottedCrafted knot by knot. Made for generations. Persian · Modern · Tribal This rug’s construction | ![]() Machine MadeFine detail. A beautifully consistent finish. Bespoke collection | ![]() Hand TuftedYour shape, your palette, your feel. Custom rugs |
|---|---|---|---|
| Manufacturing method | Individually hand tied Each knot is tied onto a woven foundation. | Precision machine woven A powered loom creates a fine, uniform weave. | Tufted by hand Yarn is inserted into a canvas, then backed and finished. |
| Feel | Naturally soft Varies with fibre, knot quality and pile height. | Soft to exceptionally soft Extremely soft in pure silk; soft in wool. Other fibres vary. | Customisable Adjust pile height and density for a plush or firmer feel. |
| Perfect for | Across the home Durable wool for busy rooms; silk-rich pieces for quieter spaces. | Comfort & decorative detail Living rooms and bedrooms. Choose the fibre for your foot traffic. | Across the home, tailored to you Specify wool for everyday use or silk accents for gentler spaces. |
| Lifespan | Can last 100+ years* Heirloom potential with appropriate care and repair. | Around 10 years* An indicative lifespan with suitable use and care. | Up to 20 years* With proper care of the pile and backing. |
| Materials | Natural wool & silk The balance of wool and silk varies by rug. | Varies by design Wool, bamboo silk and other options. Check the listed material. | Wool & bamboo silk Choose your material and blend to suit the brief. |
| Care | Vacuum gently Rotate periodically. Specialist cleaning for silk and deep cleans. | Follow the fibre Gentle vacuuming. Silk and bamboo silk need particular spill care. | Protect the backing Gentle vacuuming; avoid soaking. Use a specialist for deep cleaning. |
| Customisation | Choose your piece Find the right size, pattern and palette in the collection. | Choose your size Available dimensions vary by design. | Fully made for you Shape, size, palette, material, pile height and density. |
| Explore | Hand knottedExplore hand knotted rugs | BespokeExplore bespoke rugs | CustomCreate your custom rug |
*Lifespans are indicative, with suitable use and care. Fibre, construction, backing and foot traffic affect longevity. Silk and bamboo silk need more delicate care than wool. Construction images are illustrative.
Moud Mahi Medallion Midnight Blue
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